The boomer generation needs to hire the next generation, but they don’t even speak the same language. For starters, all the tried-and-true government perks are off the table: To the next generation, pensions mean squat, 9 to 5 is so yesterday, and Millennials have a thing or two to teach you. LOL!

Because your succession plan depends on it, your first step is to say goodbye to Help Wanted ads and hello to LinkedIn. Your next step is to join us and your colleagues in our latest workshop, designed to help you adjust to the new normal! You’ll get to test your Millennial IQ, learn what shaped the next generation, and understand what Millennials expect from the workforce.  

This 2.5-hour web workshop features four experts:
  • Jennifer Kalita, ICMA’s senior marketing manager and baby boom expert /author
  • Katharine Greenlee, ICMA’s community engagement manager for the Knowledge Network
  • Rob Carty, ICMA’s director of next gen initiatives
  • Amanda Deaton, Assistant Chief Administrative Officer, city of Macon, Georgia

You and your staff will learn:
  • The Millennial perspective and why your organization needs it
  • What motivates Millennials (and it won’t be money)
  • Benefits and how you have to get with the times
  • How to create recruitment messages that speak to the next generation
  • How to retool job descriptions to compete with the private sector 
  • How to stand out in the new technology-based recruiting process
  • Rebranding tips for your organization
  • Creative ideas for mentoring Millennials.
Session Information
Formats:
"Streaming" provides you with online access of the recording for 90 days. CD-ROM provides you with a permanent recording of the event. Please allow 2-3 weeks to receive your CD once the live event date has concluded.
Date Presented:
December 06, 2012 1:00 PM Eastern
Length:
2 hours, 30 minutes
ICMA Member Price:
$395.00
Non-Member Price:
$595.00
Baby Boomers and Millennials: How to understand and motivate the next generation
  • Jennifer Kalita, ICMA’s senior marketing manager and baby boom expert /author
  • Katharine Greenlee, ICMA’s community engagement manager for the Knowledge Network
  • Rob Carty, ICMA’s director of next gen initiatives
  • Amanda Deaton, Assistant Chief Administrative Officer, city of Macon, Georgia

Individual topic purchase: Selected
Products
Streaming
ICMA Member Price:$0.00
Non-Member Price:$200.00